The goal is to get a contact from Facebook to Friendly, tag them, and start a campaign for the freshly tagged Leads. In order to do that, follow these steps:

1. Connect Integromat with Friendly and Facebook:

Read this article about connecting Friendly with other services:

Connect Friendly With Third Party Services using Integromat

2. Trigger a Campaign with Facebook Lead Ads:

Create a new Scenario in Integromat:

Filter out facebook from the integrations, choose facebook Leads and click on continue:

Choose Facebook Lead Ads / New Facebook Lead.

Now we can choose the new Lead webhook, which will be triggered by Facebook.

Make sure you choose the right page and the right Lead campture form!

Now we can add another module by clicking on the plus sign.

The easiest way forward is to use the search to find the Mautic integration. It will work perfectly with Friendly.