There are several ways you can integrate the Friendly Analytics Starter tracking into your site. Below, we will show you how to integrate it into WordPress, Wix, Squarespace, and any other website system.

Integrate Friendly Analytics into WordPress

If you use WordPress, you can simply use the “Connect Matomo” plugin. To do this, click on Plugins in the WordPress dashboard and select the “Add new plugin” button at the top:

Please enter “Connect Matomo” in the search field at the top right and install the plugin (author: André Bräkling):

Make sure that the plugin is activated after installation:

Now go to the plugin settings under Settings > Connect Matomo:

• Please select “Self-hosted (HTTP API, Standard)” under “Matomo Mode”.

• For “Matomo URL”, please use:

  <https://app.friendlyanalytics.ch/>
  

• Enter an “Auth Token” so that the plugin can identify itself to Friendly Analytics.

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  To get an “Auth Token”, please go to the Friendly Analytics settings (gear icon in the top right corner) and then to Personal > Security. Click on “Generate new token”:

  

  Enter a descriptive name for the token so that you will know later what the token is for, leave the “Only allow secure requests” checkbox checked, and click on “Generate new token”:

  

  Copy the token to the clipboard:

  

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Please insert the token into the “Auth Token” field of the plugin, uncheck “Auto-configure” and save the changes:

Now, select the correct website (if you are managing multiple websites) and save the changes again:

Done – tracking is now active. The other settings are for professionals only, you can ignore them.