Before sending marketing emails to your contacts, you should ask for their permission. Theoretically, you have three options:

  1. Single Opt-in: A contact enters their email address in a signup form. With this they are immediately registered.
  2. Double Opt-in: A contact enters their email address into a signup form. The contact receives an email with a confirmation link and clicks on the link. Only then they are registered.
  3. Opt-out: A checkmark is pre-set in a form, by which the contact silently agrees to receive marketing emails unless they manually remove the checkmark.

According to many experts, only the double opt-in method is in line with data protection requirements in the EU and now also in Switzerland.

Yet the method as such is not legally prescribed. The problem is that any person can enter any email address in a form (single opt-in). Only when the person clicks on the confirmation link (double opt-in) do you have the certainty that they have registered personally and really agree to receive marketing emails from you.

Another advantage of double opt-in is that you can be sure that the email address is valid and in use. This means you have better delivery and opening rates. With single opt-in, you don’t have this security.

Please also note that the pure opt-out is in no way GDPR compliant, because it does not count as consent for a contact to not actively object to the data processing.

We therefore always recommend that you get double consent from your contacts when asking for their email addresses.

Here we explain how you can easily implement this with Friendly Automate. We have already pre-installed most of the components for you. With a few adjustments, which we will explain step by step, the double opt-in is ready for use.

<aside> 💡 This tutorial shows screenshots in german. We will update the screenshots as soon as possible. If anything is unclear due to the german screenshots, please do not hesitate to contact us and we will do our best to help you.

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What do you need for double opt-in?

To set up double opt-in, you need five components:

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  1. A website with
  2. a form that the contact uses to register for marketing emails.