Now you can use your personal / business mailbox to start, change and end customer journeys in Friendly Automate.

Imagine the following scenario:

You are a dog walking company, who sends out a bunch of cold emails. Based on answer, you’d like to start automations of contacts, and maybe stop a cold nurturing campaign for them.

This is how the campaign is set up:

The cold contacts I’d like to nurture all have the “nurture” tag. I imported them with this tag and I also add new contacts every day. I always make sure the nurture tag is present.

In this scenario our goal is to have a personal meeting with the possible client. To make things easier, I tag them with the tag “coffee”.

My segment will reflect that: any contact with a nurture tag should be included into the cold email campaign, but once they get the coffee tag, the cold emails should stop. Here is how the segment looks like:

I created the cold email sequence in Friendly Automate, here is my first email:

I add this and 2 more to the campaign:

If my lists are good, the content is engaging, the clients will answer to my own mailbox.

The first email is an invitation for a coffee. There is a good chance to get an answer from the potential client, it would look like this:

This is the time, when I as a person can take over. I will write a personal answer and hope the meeting will go well. At this point I don’t want the campaign to continue, so I send a BCC to Friendly Automate with a command to add the “coffee” tag to this contact.

My company is registered as “furrywalkers” by Friendly, so my email address is: [email protected]. I can add a command to this email by using the following format:

[email protected]

The part after the + sign does the magic.

“t” means a tag needs to be added to the recipient contact of this email.